The VR Awards, a center for recognizing and celebrating outstanding achievements in virtual reality, embarked on an exciting architectural visualization project designed to be used with VR technology. The primary goal was to enable prospective buyers to explore new real estate projects that were not yet built. Within this virtual space, users had the opportunity to freely explore, modify materials and finishes, simulate natural lighting based on the time of day, and experience customizing the space to their liking, seeing the results in real-time. This tool became a powerful marketing strategy to boost sales for real estate developers.

The result was an immersive and highly interactive experience that allowed users to virtually explore and customize real estate projects. This tool transformed the way properties are presented and sold, providing buyers with a realistic and personalized experience before construction begins.

The project relied on virtual reality (VR) technology and architectural visualization to create a virtual environment that allowed for the exploration and customization of real estate projects.