Category: Motion Graphics 3D
Client: HP Enterprise
Location: United Kingdom
Year: 2023
HP Enterprise, the global edge-to-cloud company, embarked on a project to communicate how data storage is expected to evolve in the future, specifically regarding cold data storage. The commission was to create a video that explained this futuristic vision based on a script provided by the client.
The result was a stunning 3D motion graphics video that captured HP Enterprise's vision of the future of data storage. The animation captivatingly showcased how cold data storage would evolve and adapt in the ever-changing world of technology and data.
The primary technique used was 3D animation, which allowed for the creation of a visually impactful world to represent HP Enterprise's vision. Motion graphics were employed to effectively communicate complex data storage concepts in an accessible and engaging manner.