The Spirit of National Geographic

Motion Graphics 3D

A 3D motion graphics introduction for National Geographic,

highlighting its values and connection to nature.

For the World Brand Design Society Awards,

we reimagined the National Geographic logo

using 3D motion graphics to reflect its core values.

By analyzing its identity, we attributed

meanings tied to nature and materials,

strengthening its connection to the natural world.

The result was a visually impactful animation

that brought the logo to life while staying true

to the brand’s essence and vision.